Routing by task, not by subscription
A model and an effort level are chosen per step. A bulk description rewrite and a brand launch page do not cost the same thing.
Private AI for ecommerce
Frontier quality at routine-work cost
Send everyday volume to fast inexpensive models, keep the frontier for the work that earns it, and put text, image, video and voice on one bill.
What changes
Text, image, video and voice together
One gateway and one bill covers the copy, the product imagery and the video cut, rather than four vendors and four invoices.
Measured speed per model
Median time to first token and throughput per model, measured on our own traffic, so a batch job is planned on numbers rather than hope.
What a Tuesday looks like
- Rewrite 4,000 product descriptions in the brand voice and flag the 60 that need a human.
- Generate and grade ad variants for a new category, then keep the three worth spending on.
- Turn a product shoot into on-model imagery and a short cut for paid social.
- Refresh last season's category pages from this season's actual search demand.
How Borg serves it
- Borg Fusion
- Chooses the model and the effort per step, which is where the cost difference on bulk work actually comes from.
- Image, video and voice endpoints
- On the same gateway and the same key as the text models.
- Budgets per team
- Cap the bulk lane separately from the brand lane so a batch job cannot eat the campaign budget.
- App Marketplace
- Task-shaped tools for the repeated merchandising and content work.
What we can prove, and where it stops
The same two columns as the hub, narrowed to this one business.
Running today
- Routing is live and running production traffic, not a diagram in a deck.
- Image generation runs at real volume on the pooled lane today.
- Per-model speed and vendor price are published so a bulk plan can be costed up front.
Not there yet
- No named brand customer.
- No published test showing equal quality at a lower cost. If that matters to the decision, run it on your own catalogue and judge it yourself.
- Image and video model licences are the vendors' own. Check the terms for your commercial use.
Next step
Start on your own, or ask us the questions this page did not answer.