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HubSpot alternatives in 2026

Track contacts, deals, and follow-ups in one shared pipeline instead of spreadsheets or email threads. Compare the options below by their fit, pricing and tradeoffs, then check which HubSpot features Twenty covers before switching.

Side by side

HubSpot alternatives compared

ToolTypeBest forPricingTradeoff
Twenty on Borg App Hub Open source Track contacts, deals, and follow-ups in one shared pipeline instead of spreadsheets or email threads. No per-seat cost; pay for AI + compute Runs inside your Borg workspace.
Pipedrive SaaS Simple, pipeline-only sales tracking Lite from $14/seat/month billed annually.

Checked 2026-10-07. Vendor source

 No built-in marketing or service hub.
Zoho CRM SaaS Budget CRM with AI and custom objects Standard from $14/user/month billed annually ($20 with monthly billing).

Checked 2026-10-07. Vendor source

 Interface and setup feel more dated than newer tools.
Attio SaaS Flexible data model not fixed to company/contact/deal Free tier; Plus $35/user/month billed annually ($44 with monthly billing).

Checked 2026-10-07. Vendor source

 Pricier than budget options; newer product with a smaller ecosystem.
Close SaaS Outbound teams built around calling and email Essentials team plan $35/user/month billed annually ($49 with monthly billing); lower-priced Solo plan available.

Checked 2026-10-07. Vendor source

 Less suited to teams that need marketing automation.
Salesforce SaaS Enterprise-grade, highly configurable CRM Starter Suite $25/user/month; higher tiers cost more.

Checked 2026-10-07. Vendor source

 Complex setup usually needs an admin or consultant.
Freshsales SaaS Built-in phone and email at a lower price Growth from $9/user/month billed annually.

Checked 2026-10-07. Vendor source

 Fewer advanced automation and reporting options.
EspoCRM Open source Open-source, self-hosted CRM Free to self-host; paid cloud hosting available Smaller community and fewer integrations than HubSpot.

The push

Why teams leave HubSpot

  • Professional-tier pricing (~$90-100/seat) plus mandatory onboarding fees add up fast for a growing team

  • Features and capacity get locked behind higher tiers as a team or contact list grows

  • Only contacts and deals reliably export if a team leaves; Marketing Hub workflows and assets don't move with them

  • Per-seat pricing scales directly with headcount, even for occasional CRM users

  • Credits for AI and calling reset monthly, so unused usage doesn't carry over

Before switching

Check the coverage you need

Review the feature details for Twenty before moving your workflow from HubSpot.

  • Workflow automation

    Partly covered

    Covers status changes and notifications; lead scoring and sequences need manual setup.

  • Email sequences & calling

    Planned

    No built-in calling or native multi-step sequence tool today.

  • Custom reports & dashboards

    Partly covered

    Custom views and dashboards work; advanced cross-team forecasting is limited.

  • Integrations

    Partly covered

    Zapier, Slack, Gmail, and API/webhooks supported; smaller library than HubSpot's marketplace.

  • Role-based access & permissions

    Partly covered

    Basic Admin/Member/Guest roles are free; row-level permissions and SSO need Twenty's paid Organization tier even self-hosted.

See the full feature coverage for Twenty.

Borg App Hub

Twenty, without the seat tax

Track contacts, deals, and follow-ups in one shared pipeline instead of spreadsheets or email threads. The Borg App Hub runs Twenty with no per-seat cost and no usage caps. You pay only for the AI and compute you use, inside a workspace you control.

Start free See Twenty on Borg

Early access for Search Atlas Mastermind and Enterprise.

Questions

HubSpot alternatives, answered

What does HubSpot cost for a 20-person sales team?

On Professional it's about $90 per seat per month billed annually, roughly $21,600 a year for 20 seats, plus a one-time $1,500 onboarding fee (hubspot.com/pricing/sales, checked 2026-10-07).

Is there a free, open-source HubSpot alternative?

Yes. Twenty is a free, self-hosted CRM under the AGPL-3.0 license with contacts, deal pipelines, and basic roles built in; row-level permissions and SSO need Twenty's paid Organization tier even self-hosted.

Why do teams look for HubSpot alternatives?

The most common reasons are per-seat cost at the Professional tier, onboarding fees, and data that doesn't fully move if they leave.

Does Twenty include the same automation as HubSpot?

It covers common cases like status changes and notifications, but prebuilt lead scoring and multi-step email sequences need more manual setup than HubSpot's versions.

Can Twenty replace HubSpot's reporting?

Twenty supports custom views and dashboards, though advanced cross-team forecasting is more limited than HubSpot's Enterprise tier.

Does Twenty have built-in calling like HubSpot?

No. Twenty doesn't include built-in calling minutes; teams connect their own phone or dialer tool.

Ready to look closer? See Twenty on the Borg App Hub.

HubSpot pricing checked 2026-10-07. Pricing source