HubSpot
Contacts & company records
CoveredStores every contact and company with activity history.
Why it matters. One place to see who talked to whom, and when.
On Borg. Twenty's contact and company records cover this, full.
Borg App Hub replaces HubSpot
Keep the next move in sight.
Track contacts, deals, and follow-ups in one shared pipeline instead of spreadsheets or email threads.
Early access for Search Atlas Mastermind and Enterprise.
The Borg collective Sales
Twenty
- No per-seat costNo seat count, no seat price.
- Unlimited usageNo video, record, or activity caps.
- Pay only for the AI and compute you useMetered, not per-head.
Workflows to explore
Explore Twenty on Borg
One shared record of every contact, deal, and conversation instead of scattered inboxes
Deal pipelines show what's open, what's stuck, and what just closed
Email templates and basic automation cut repetitive typing
Built-in reporting and dashboards show pipeline health without a spreadsheet
Works as a hub that connects to the rest of a company's sales and marketing tools
Feature by feature
Twenty: feature coverage
Review Twenty's covered, partly covered and planned features below.
Deals & pipelines
CoveredDrag-and-drop boards track deals through stages.
Why it matters. Shows what's in progress and what needs attention.
On Borg. Twenty ships a visual, customizable pipeline, full.
Workflow automation
Partly coveredRule-based automation moves deals, sends emails, and updates fields.
Why it matters. Cuts manual, repetitive admin work.
On Borg. Twenty's workflow builder handles status changes and notifications; lead scoring and multi-step sequences need more manual setup than HubSpot's prebuilt versions, partial.
Email sequences & calling
PlannedAutomated follow-up emails and built-in calling minutes.
Why it matters. Keeps outreach consistent without leaving the CRM.
On Borg. No built-in calling or native multi-step sequence tool; teams connect their own email or dialer, planned.
Custom reports & dashboards
Partly coveredPre-built and custom reports on pipeline and team activity.
Why it matters. Gives managers visibility without exporting data.
On Borg. Twenty supports custom views and dashboards, full. Cross-team forecasting is more limited than HubSpot Enterprise, partial.
Integrations
Partly coveredConnects to email, calendar, marketing, and support tools.
Why it matters. Keeps the CRM in sync with the rest of the stack.
On Borg. Zapier, Slack, Gmail, and an API/webhooks are supported; the integration library is smaller than HubSpot's marketplace, partial.
Zapier
Slack
GmailRole-based access & permissions
Partly coveredControls who can see or edit which records.
Why it matters. Keeps sensitive deal data limited to the right people.
On Borg. Twenty's free self-hosted tier includes basic Admin/Member/Guest roles; row-level permissions and SSO need Twenty's paid Organization tier even self-hosted, partial.
Some upstream apps gate certain features behind their own licenses; the coverage chips above say where.
The math
Borg and HubSpot: compare the costs
HubSpot per seat per month
| Plan | Price | Limits |
|---|---|---|
| Free | $0 | Up to 2 users, 1 deal pipeline, HubSpot branding on live chat, up to 3 email templates. |
| Starter | $7/user/mo billed annually (~$20/mo billed monthly) | 500 HubSpot Credits, 2 deal pipelines, limited workflows and lead scoring. |
| Professional | $90/user/mo billed annually (~$100/mo billed monthly), plus a $1,500 one-time onboarding fee | 3,000 credits, up to 15 pipelines, 1,000 workflows, 3,000 calling minutes. |
| Enterprise | $150/user/mo, plus a $3,500 one-time onboarding fee | 5,000 credits, up to 350 pipelines, 1,000+ workflows, advanced cross-team forecasting. |
- Free plan caps out at 2 users and 1 deal pipeline
- Starter limits workflows and reporting; Professional and Enterprise require one-time onboarding fees of $1,500-$3,500
- HubSpot Credits (AI and calling usage) reset monthly and don't roll over
Public pricing checked 2026-10-07. Source
Twenty on Borg App Hub
$0 per seat
- Unlimited usage, no caps
- Metered AI + compute, billed to actual use
- Runs inside a workspace you control
For comparison: A 20-person team on Professional pays about $90/user/month annual, roughly $21,600/yr, plus a one-time $1,500 onboarding fee.
Questions
Questions about Twenty
What does HubSpot cost for a 20-person sales team?
On Professional it's about $90 per seat per month billed annually, roughly $21,600 a year for 20 seats, plus a one-time $1,500 onboarding fee (hubspot.com/pricing/sales, checked 2026-10-07).
Is there a free, open-source HubSpot alternative?
Yes. Twenty is a free, self-hosted CRM under the AGPL-3.0 license with contacts, deal pipelines, and basic roles built in; row-level permissions and SSO need Twenty's paid Organization tier even self-hosted.
Why do teams look for HubSpot alternatives?
The most common reasons are per-seat cost at the Professional tier, onboarding fees, and data that doesn't fully move if they leave.
Does Twenty include the same automation as HubSpot?
It covers common cases like status changes and notifications, but prebuilt lead scoring and multi-step email sequences need more manual setup than HubSpot's versions.
Can Twenty replace HubSpot's reporting?
Twenty supports custom views and dashboards, though advanced cross-team forecasting is more limited than HubSpot's Enterprise tier.
Does Twenty have built-in calling like HubSpot?
No. Twenty doesn't include built-in calling minutes; teams connect their own phone or dialer tool.
Weighing options? See the full HubSpot alternatives comparison.
Run Twenty without the seat tax.
One App Hub, every tool your team already reaches for. No per-seat cost.
Early access for Search Atlas Mastermind and Enterprise.