Borg App Hub replaces Mailchimp
Build a list, send a campaign, and see who opened it — without paying per contact.
Early access for Search Atlas Mastermind and Enterprise.
The Borg collective Marketing
Workflows to explore
Keep one list of subscribers instead of scattering emails in spreadsheets
Design and send a campaign without writing HTML by hand
Automate a welcome series or drip sequence
See open and click data for each send
Segment a list by tags or behavior before sending
Feature by feature
Review Listmonk's covered, partly covered and planned features below.
Store subscribers, tags, and custom fields in one place.
Why it matters. One source of truth instead of several spreadsheets.
On Borg. Keep every subscriber, tag, and custom field in one list instead of juggling scattered spreadsheets.
Build and send a one-off or recurring email to a list or segment.
Why it matters. Gets a message out without writing raw HTML.
On Borg. Build a one-off or recurring campaign with a visual editor or raw HTML, no developer required.
Send a scheduled newsletter to an audience on a recurring basis.
Why it matters. Keeps a regular publishing habit without manual list pulls.
On Borg. Schedule a newsletter to go out on a recurring basis without pulling your list by hand each time.
Trigger a sequence of emails off a signup or event.
Why it matters. Runs onboarding without a person sending each step.
On Borg. Trigger a welcome series or drip off a signup; the visual multi-branch builder is thinner than Mailchimp's.
Track opens, clicks, and bounces per campaign.
Why it matters. Shows what's actually working without a separate tool.
On Borg. See opens, clicks, and bounces for every campaign without bolting on a separate analytics tool.
SPF/DKIM setup, bounce handling, and sender reputation tools.
Why it matters. Keeps mail out of spam folders.
On Borg. You set up your own SMTP and DKIM; there's no shared sender reputation to lean on like Mailchimp's.
Some upstream apps gate certain features behind their own licenses; the coverage chips above say where.
The math
Mailchimp per contact stored, scaling with plan tier
| Plan | Price | Limits |
|---|---|---|
| Free | $0 | Up to 250 contacts, 500 emails/mo, 1 user seat |
| Essentials | From $13/mo | Scales with contact count; 10x contacts in monthly sends, 2 user roles |
| Standard | From $20/mo | Up to 100,000 contacts, 12x contacts in monthly sends, 5 user seats |
| Premium | From $350/mo | Unlimited contacts, 15x contacts in monthly sends, phone support |
Public pricing checked 2026-10-07. Source
Listmonk on Borg App Hub
$0 per seat
For comparison: A list of 10,000 contacts on Essentials runs into several hundred dollars a month before any extra automation features.
Questions
Mailchimp bills on total contacts stored, including unsubscribed ones unless you archive them, and its published prices have risen most years since 2021.
As of 2026 it's capped at 250 contacts and 500 emails a month, both well below where it started.
Yes. Listmonk is a free, self-hosted newsletter manager; Brevo and Kit both offer usable free SaaS tiers.
Basic trigger-based sequences work, but Mailchimp's visual multi-branch journey builder doesn't have a direct open-source equivalent yet.
Yes. You're responsible for your own SPF/DKIM setup and sender reputation instead of inheriting a shared one from a SaaS vendor.
There's no per-seat cost and no usage caps. You pay only for the AI and compute Listmonk uses, as part of your existing Borg subscription.
Weighing options? See the full Mailchimp alternatives comparison.
One App Hub, every tool your team already reaches for. No per-seat cost.
Early access for Search Atlas Mastermind and Enterprise.
Mailchimp