Borg App Hub replaces Mixpanel
See where people drop out of your product journey so you can fix the step that loses them.
Early access for Search Atlas Mastermind and Enterprise.
The Borg collective Marketing
Workflows to explore
Track product actions as events.
Build funnels to see where users leave a process.
Compare behavior across user groups.
Use product and web analytics to guide decisions.
Feature by feature
Review PostHog's covered, partly covered and planned features below.
Collect actions such as signups, clicks, and purchases.
Why it matters. You can see which actions people actually take instead of guessing what works.
On Borg. Capture and explore signups, clicks, and other product events to see how people really use your app.
Measure how users move through a sequence of steps.
Why it matters. Your team can find the step where users drop out and focus the next fix.
On Borg. Build funnels from product events and find the step where people leave before they reach your goal.
Group users by shared properties or behavior.
Why it matters. You can tell whether a change helps the people you meant to reach.
On Borg. Group users by behavior or shared properties and compare how different audiences move through your product.
Measure visits, pages, and traffic sources.
Why it matters. You can connect where visitors came from to what happens after they arrive.
On Borg. View site visits and traffic sources alongside product events to follow the journey from arrival to action.
Save charts and combine metrics for regular review.
Why it matters. Your team can review the same numbers before deciding what to improve.
On Borg. Save event charts and build dashboards so teammates can check product activity without rebuilding every report.
Some upstream apps gate certain features behind their own licenses; the coverage chips above say where.
The math
Mixpanel Usage-based monthly pricing with a free tier and paid usage
| Plan | Price | Limits |
|---|---|---|
| Free | $0 | Up to 1 million events per month for product analytics; other products have separate allowances. |
| Paid usage | Usage-based after included free allowances | Rates vary by product and volume; see the pricing page for current rates. |
Public pricing checked 2026-10-07. Source
PostHog on Borg App Hub
$0 per seat
For comparison: Mixpanel's public pricing is primarily usage-based rather than a fixed per-seat fee; event volume drives costs.
Questions
Common options include PostHog, Amplitude, Google Analytics 4, Heap, Plausible, Umami, and Matomo. They differ in product analytics depth, hosting, and pricing.
Yes. PostHog's core repository is MIT-licensed and can be self-hosted; Mixpanel also has a free event allowance. Compare the specific features and hosting work you need.
Mixpanel has a free event allowance and charges for usage above included limits. Check the current pricing page because usage rates and product allowances can change.
PostHog includes web analytics and product analytics, but reporting methods and integrations differ. Validate your measurement and consent requirements before switching.
Compare event limits, data controls, funnels, dashboards, integrations, and hosting. Test how your existing event definitions and data will migrate.
There is no per-seat cost and usage is unlimited. You pay only for the AI and compute the app uses as part of your Borg subscription.
Weighing options? See the full Mixpanel alternatives comparison.
One App Hub, every tool your team already reaches for. No per-seat cost.
Early access for Search Atlas Mastermind and Enterprise.
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